Friday, 30 September 2011

Idea's for Recycling Company Campaign

My task is to create a 60 second long advertisement which will entice teenagers (mainly 16 - 20 year olds) to start recycling more worldwide. I am doing this task for a company called 'Sims Recycling Solutions' whom are based in Melbourne, Australia. The company asked for the advert to be upbeat and appealing and no longer than 60 seconds. 'WIPE OUT WASTE' has to been asked to be featured in the video.

Idea's
  • Use lots of emotional impact. 
  • Make a scheme up which involves paying young people to recycle depending on the amount the recycle. 
  • Use a song which is popular but fits in with the advertisement well.
  • Include some facts which will be shocking and are not usually featured on other sorts of media to do with this topic. 
  • Include pictures and video clips of deforestation which will shock people. 

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