Friday, 30 September 2011

Advertisement Plan

Time
Description of what is happening
0-10 seconds
A clip of the bare amazon land and of fires.
10-30 seconds
A youth dropping there can in a recycling bin, with then text saying ‘could earn you’re self some rewards out of that’.
30–45 seconds
Then of a teenager getting his recycling getting weighed and then being handed money
45-55 seconds
Clips of rebuilding the amazon
55-60 seconds
A fact over talking of how we could possibly find the cures to diseases like cancer

Facts which can be included in the advertisement;t
  • Scientists and other groups of people believe that the natural cure to cancer amongst other diseases may be in the amazon rainforest, but which deforestion rates which are happening we may loose or even have lost the cure.
  • The amazon rainforest used to cover 14% of the earth's surface, now it only covers 6%.
  • The amazon rainforest alone is vanishing at a rate of 200,000 square miles a year.
  • At the current rate, in two decades the Amazon Rainforest will be reduced by 40%
  • In just the last five months of 2007, more than 3,200 sq. kilometers, an area equivalent to the state of Rhode island, was deforested.

Letter to PRS Asking For a Licence to Use Media in the Advertisement

Idea's for Recycling Company Campaign

My task is to create a 60 second long advertisement which will entice teenagers (mainly 16 - 20 year olds) to start recycling more worldwide. I am doing this task for a company called 'Sims Recycling Solutions' whom are based in Melbourne, Australia. The company asked for the advert to be upbeat and appealing and no longer than 60 seconds. 'WIPE OUT WASTE' has to been asked to be featured in the video.

Idea's
  • Use lots of emotional impact. 
  • Make a scheme up which involves paying young people to recycle depending on the amount the recycle. 
  • Use a song which is popular but fits in with the advertisement well.
  • Include some facts which will be shocking and are not usually featured on other sorts of media to do with this topic. 
  • Include pictures and video clips of deforestation which will shock people.